Posted on August 18, 2021 5 Lead Generation Trends in 2021 Author Ajay Kathuria Categories Lead Generation All that hard work to gather warm leads that aren't just random potential buyers. It takes strategy and diligence to grab their at...
Posted on July 8, 2021July 9, 2021 A Strategic Method of Lead Generation-B2B E-Mail Marketing (Part-II) Author Ajay Kathuria Categories Email Marketing When it comes to generating quality leads likely to convert into buyers, both marketers and sales leaders trust B2B email marketin...
Posted on June 23, 2021 A Strategic Method of Lead Generation-B2B E-Mail Marketing (Part-I) Author Ajay Kathuria Categories Email Marketing Generating leads is another way of saying generating revenue. And it is the end goal of both marketers and sales leaders to genera...
Posted on May 27, 2021 Lead Gen Strategy in The Post-Pandemic B2B Space Author Ajay Kathuria Categories B2B Marketing The world is looking towards a future amidst Covid-19, and B2B marketers are making moves to anticipate and adapt to a newer lands...
Posted on April 30, 2021 Outsourced Lead Generation Driving Higher ROI Author Ajay Kathuria Categories Lead Generation Lead Generation is the most profitable option for any business in the B2B domain; however, it's an intricate process. Whether it i...
Posted on April 12, 2021 5 Email Personalization Techniques to Draw a Prospect’s Attention Author Ajay Kathuria Categories Email Marketing Higher open rates aren't the only reason to send personalized emails; it's all about winning the customer's attention and business...
Posted on February 25, 2021 Sales Lead Generation Process: A 6-Stage Guide to Attract New Clients Author Ajay Kathuria Categories Lead Generation A good lead generation process has several moving parts, all of which are required to attract the best, nurture, and convert leads...
Posted on January 5, 2021 Tips to Build Highly Targeted Leads Lists for B2B Sales Author Ajay Kathuria Categories Lead Generation Today's marketers are focused more on marketing services such as content marketing, digital marketing, etc. However, with all thes...
Posted on November 18, 2020November 20, 2020 Make Your Emails Stand Out From Other Prospect Emails Author Ajay Kathuria Categories Email Marketing All of us receive several emails every day: work, personal, advertisements, promotional, and more, but how many of them catch our...
Posted on October 12, 2020November 18, 2020 Tips to Drive ROI of Email Marketing Campaigns Author Ajay Kathuria Categories Email Marketing Marketers are constantly challenged to prove the effectiveness of their strategies. CMOs, managers, and CEOs are willing to get ed...