Lead Generation is the most profitable option for any business in the B2B domain; however, it’s an intricate process. Whether it is data solutions, lead generation, or even content syndication, it requires constant efforts and expert support to make sure marketers reach their goal. Thus, several companies outsource it to a marketing agency with experienced people and the necessary expertise to generate incredibly high-quality leads that convert into sales.
Why Outsource the B2B Lead Generation?
An outsourced lead-generation department can fetch up to 43% better results than an in-house one. The company might choose to outsource B2B lead generation for a number of reasons that can lead to improved ROI. With the help of outsourced lead generation, the sales department can reduce wasted labor hours and focus more intently on prospects that have already been nurtured and vetted by the outsourced team. The company can also significantly cut the costs of lead generation tools that are expensive. Lastly, this helps marketers gain years of experience and knowledge from a dedicated B2B lead generation firm giving them the bonus to skip the trial and error needed to build a strategy that converts.
If marketers are looking for a few more reasons to outsource their lead generation, the following listed examples should help tip the scales in favor of getting it off their plate.
1. Lead Generation Comes at its Own Cost
The time that is! Marketers taking on their lead generation strategy sounds like they’ll be saving themselves some money; however, in business, time is money.
And lead generation takes time- Lots of time. Time to create content, time to research the audience, and time to promote that content, and then the optimizing that takes place after that. If marketers hand over their lead generation initiatives to the professional marketing agency, they can save some time…which eventually saves money.
2. Outsourcing Lead Gen Leads to Swift Results
When marketers have a team of professionals working on generating leads, they know that the leads will be of high quality. They don’t have to worry about buying lists, doing their optimization, and because of this, their leads will grow faster and be of high quality. People who specialize in lead generation for a living are laser-focused on their best-fit audience. They don’t just want their list to grow in numbers; they want high-quality leads. Also, instead of taking a shot in the dark, they know who to target and how to target them. It’s their job to understand the market dynamics, the competition, and the company’s product or service.
3. Simpler-Smoother Way of Sales
When marketers get pre-qualified leads, the next step of sale becomes relatively easy. The leads arrive at their “front door,” depending on what they are offering them. In many cases, this means prospects are ready to buy the reveal the product or service that marketers are selling. This laser-focused qualification process not only saves marketers some time but it helps them see quick wins in their business, leading to confidence and rapid growth to close the sales.
Lastly, when marketers pair time saved and rapid growth, it’s undeniable that their ROI will increase, and their business will see the growth they’re dreaming of. When they consider the education and content they’ll have to consume to produce results somewhat close to what a professional lead generation expert is expected to produce, they might be wasting weeks, if not months and years, of time. And without any doubt, marketers would instead grow their business much quicker than that.
There are steps that marketers can take for their business to improve their lead generation return on investment. Marketers should have dedicated professionals in charge of developing strategies, leading routine database reviews, regulating pipeline efficiency, and constantly evaluating analytics reports. Also, marketers’ time and costs to pay in performing these activities in-house can be extensive. Thus, it could be more beneficial for marketers to focus on lead generation efforts on the latter event, which eventually turns into closing sales leads.