Posted on July 8, 2021July 9, 2021 A Strategic Method of Lead Generation-B2B E-Mail Marketing (Part-II) Author Ajay Kathuria Categories Email Marketing When it comes to generating quality leads likely to convert into buyers, both marketers and sales leaders trust B2B email marketin...
Posted on June 23, 2021 A Strategic Method of Lead Generation-B2B E-Mail Marketing (Part-I) Author Ajay Kathuria Categories Email Marketing Generating leads is another way of saying generating revenue. And it is the end goal of both marketers and sales leaders to genera...
Posted on April 12, 2021 5 Email Personalization Techniques to Draw a Prospect’s Attention Author Ajay Kathuria Categories Email Marketing Higher open rates aren't the only reason to send personalized emails; it's all about winning the customer's attention and business...
Posted on November 18, 2020November 20, 2020 Make Your Emails Stand Out From Other Prospect Emails Author Ajay Kathuria Categories Email Marketing All of us receive several emails every day: work, personal, advertisements, promotional, and more, but how many of them catch our...
Posted on October 12, 2020November 18, 2020 Tips to Drive ROI of Email Marketing Campaigns Author Ajay Kathuria Categories Email Marketing Marketers are constantly challenged to prove the effectiveness of their strategies. CMOs, managers, and CEOs are willing to get ed...
Posted on June 3, 2020June 3, 2020 Unleashing the Power of Retargeting in B2B Author Ajay Kathuria Categories B2B Marketing, Email Marketing Ever wondered why people "open" your emails in your email campaigns, but why don't they contact you? Or Why do people never clic...
Posted on October 18, 2019October 18, 2019 Rise of Influencer Marketing Author Ajay Kathuria Categories Email Marketing Unlike B2C marketing, influencer marketing for B2B is about partnering with industry experts to add credibility and support good b...
Posted on October 9, 2019November 14, 2019 Email Marketing − Onwards And Upwards In The Mail Inbox Author Kartik Anand Categories Email Marketing Yes! Even today, e-mail is still going strong! There is a convincing explanation why marketers are focused on e-mailing you mor...