Posted on May 27, 2021 Lead Gen Strategy in The Post-Pandemic B2B Space Author Ajay Kathuria Categories B2B Marketing The world is looking towards a future amidst Covid-19, and B2B marketers are making moves to anticipate and adapt to a newer lands...
Posted on September 22, 2020September 22, 2020 Building a Better Global Demand Generation Strategy Author Ajay Kathuria Categories B2B Marketing Demand generation helps you identify potential prospects based on their initial behavior and guides them through a nurturing proce...
Posted on September 1, 2020September 1, 2020 Social Media Lead Generation is Better Than Ever! Author Ajay Kathuria Categories B2B Marketing Creating a suite of tactics to target all digital areas in ways that resonate with your customers and reflect on your sales may be...
Posted on June 19, 2020June 19, 2020 Reasons Why B2B Sales and Marketing Teams Will Progress With Intent Data in 2020 Author Ajay Kathuria Categories B2B Marketing The data that indicates that your buyers are likely to make a purchase soon is the Intent Data. It includes consumer behavior like...
Posted on June 3, 2020June 3, 2020 Unleashing the Power of Retargeting in B2B Author Ajay Kathuria Categories B2B Marketing, Email Marketing Ever wondered why people "open" your emails in your email campaigns, but why don't they contact you? Or Why do people never clic...
Posted on April 2, 2020April 2, 2020 Linkedin Marketing Trends in 2020 Author Ajay Kathuria Categories B2B Marketing LinkedIn has around 500 Million registered users, with more than 260 Million, signing-into their accounts at least once or twice i...
Posted on December 13, 2019 3 Trends Impacting SEO in 2020 Author Ajay Kathuria Categories B2B Marketing Relevant content creation is the most effective SEO tactic! 51% of all website traffic still comes from organic search traffi...
Posted on November 14, 2019November 15, 2019 Want To Get More Leads? Unleash The Power Of Videos In Your B2B Marketing Strategy Author Kartik Anand Categories B2B Marketing We all know that the “play” button is one of the most compelling actions on the web. In the digital world, it’s practical an...