Author Ajay Kathuria Categories Email Marketing
All of us receive several emails every day: work, personal, advertisements, promotional, and more, but how many of them catch our...
Author Ajay Kathuria Categories Email Marketing
Marketers are constantly challenged to prove the effectiveness of their strategies. CMOs, managers, and CEOs are willing to get ed...
Author Ajay Kathuria Categories B2B Marketing
Demand generation helps you identify potential prospects based on their initial behavior and guides them through a nurturing proce...
Author Ajay Kathuria Categories B2B Marketing
Creating a suite of tactics to target all digital areas in ways that resonate with your customers and reflect on your sales may be...
Author Ajay Kathuria Categories B2B Marketing
The data that indicates that your buyers are likely to make a purchase soon is the Intent Data. It includes consumer behavior like...
Author Ajay Kathuria Categories B2B Marketing, Email Marketing
Ever wondered why people "open" your emails in your email campaigns, but why don't they contact you? Or Why do people never clic...
Author Ajay Kathuria Categories B2B Marketing
LinkedIn has around 500 Million registered users, with more than 260 Million, signing-into their accounts at least once or twice i...
Author Ajay Kathuria Categories B2B Marketing
Relevant content creation is the most effective SEO tactic! 51% of all website traffic still comes from organic search traffi...